Case Studies
Belvoir Estate Agent
Belvoir approached us with the aim of enhancing their digital presence and expanding their client base. Despite their reputable status in the UK letting and estate market, they faced challenges in maximising their online visibility and engagement.
Our Solution
To tackle these challenges, we implemented a comprehensive digital marketing strategy tailored to Belvoir's needs. This included:
- Search Engine Optimisation (SEO): Optimising Belvoir's website to improve search engine rankings and attract more organic traffic. This involved keyword research, on-page SEO and technical SEO enhancements.
- Social Media Marketing: Developing and executing targeted social media campaigns to increase brand awareness and engagement across key platforms.
- Content Marketing: Creating high-quality, relevant content to attract and engage potential clients, establishing Belvoir as a thought leader in the property market.
Results
- Improved search engine rankings and increased organic traffic.
- Enhanced social media engagement.
- Higher lead generation and conversion rates.
Compass Property Sales
Compass Property Sales, a real estate agency in Tavira, Portugal, wanted to strengthen its online presence and attract more direct leads. Despite offering high-quality properties and local expertise, they struggled with search engine visibility, making them more reliant on property portals with increasing fees.
Our Solution
We implemented a strategic SEO plan designed to increase Compass Property Sales’ search rankings and drive high-intent organic traffic. Our approach included:
- Keyword Research: Identifying and targeting high-value search terms relevant to buyers looking for properties in Tavira.
- On-Page SEO: Enhancing website structure, metadata and content to improve relevance and rankings.
- Technical SEO: Resolving indexing issues to ensure optimal performance.
- Content Strategy: Developing informative, SEO-friendly content to engage potential buyers and establish authority in the Tavira real estate market.
Results
- 190% year-over-year increase in organic search visibility.
- More direct enquiries, reducing dependence on property portals.
MISHMASH
Formerly known as Vana Belle, MISHMASH was a struggling children’s brand on Amazon, hindered by poor branding, lack of vision, and a storefront devoid of character. Sales were stagnant and the brand was virtually invisible in a competitive marketplace.
Our Solution
We executed a complete rebranding, starting with a vibrant and engaging new brand identity that resinated with the target audience. This included:
- Brand Naming: Renaming the brand to ‘MISHMASH’ to better reflect its playful and diverse product offerings.
- Logo Design: Crafting a playful and memorable logo.
- Storefront Redesign: Transforming the Amazon storefront into a visually appealing, user- friendly experience.
- Pay-per-Click Advertising Management: Implementing targeted advertising campaigns to boost visibility and drive sales.
Results
The transformation was remarkable, resulting in a tenfold increase in sales. MISHMASH is now recognised as a leading children’s brand in the UK on Amazon.
Live Algarve Realty
Live Algarve Realty is a premier luxury real estate agency in Lagos, Portugal, catering to high-net-worth individuals seeking exclusive properties in the Algarve. With increasing competition, we implemented a powerful SEO strategy to attract qualified buyers directly and reinforce their authority in the luxury property sector.
Our Solution
To elevate Live Algarve Realty’s online presence and outrank strong competition, we implemented a comprehensive SEO strategy, including:
- On-Page SEO: Enhancing property listing pages, refining keyword targeting and improving metadata.
- Off-Page SEO & Link Building: Securing high-quality backlinks from authoritative real estate, luxury lifestyle and investment websites to boost domain authority and credibility.
- Content Strategy: Developing engaging, high-value content tailored to international buyers, including investment insights and Algarve lifestyle guides.
Results
- 174% year-over-year increase in organic search visibility.
- Enhanced brand presence, strengthening Live Algarve Realty’s reputation as a luxury market leader in the Algarve.
Laws Property Portugal
Laws Property Portugal is a well-established real estate agency with a strong portfolio. However, they faced challenges in gaining visibility and attracting clicks to their website. When they did receive traffic, the high bounce rates indicated that visitors were not engaging with the content or staying on the site.
Our Solution
To improve Laws Property Portugal’s online performance and engagement, we implemented an SEO strategy combined with visual optimisations, including:
- A/B Testing & User Engagement Optimisation: Testing different landing page layouts, calls-to-action (CTAs), and content variations to reduce bounce rates and increase user interaction.
- Technical Enhancements: Addressing site speed, mobile-friendliness and technical issues to ensure a smooth user experience and enhance search engine indexing.
- Local SEO Strategy: Optimising Google Business Profile and implementing localised content to improve visibility in local search results.
Results
- 111% year-over-year increase in organic search visibility.
- Reduced bounce rates, with more visitors staying engaged on the website.
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